The Complete Computer Cashpoint from James Walker and Streetwise Publications
In a promotional email sent recently, Streetwise Publications have shown the best way of making money from resale rights and PLR products:
Buy a load of them for pennies, collect them together to form one single sales website, write a fancy sales page and then sell them as a "business in a box" for £1,000 + VAT.
John Harrison sent out a email on the 21st October 2010 promising rights to a high-selling product for free.
This product has allegedly been sold to over 286,000 people in less than 12 months and produced £3 million in the process.
As John says in his email:
"Itís true, Iíve arranged for you to own the rights to a product that has so far sold to over a quarter of a million people Ė for free. Oh... and Iíve also arranged for you to get hold of unlimited stock of the product for free as well."
The sales page doesn't go into any detail about which product this is. The "unlimited stock" part is true though, because this opportunity involves selling digital products on the internet.
The opportunity is called "The Complete Computer Cashpoint" and comes from somebody called James Walker.
The price is an eye-watering £999 plus VAT - which means you'll pay £1173.83.
For this money you'll get:
* 30 "internet landing pages", each selling a product
* One domain name from which to present these pages
* All of the pages uploaded onto the internet on your behalf and
* Instructional manuals and videos
You get the high-selling product for free, it seems, provided you pay £1173.83 for the rights to sell the other 30 products.
So it's not really free.
As "James" points out in the sales letter, if you can sell 10 copies of each product a week at £10 each you'll bring in £3,000 a week.
For an outlay of just over a grand, 3 times that per week would be a stunning return.
Sadly, it's very, very doubtful you'll sell many of the products at all. And if you do sell them, it won't be at £10 a throw.
"James" gives 4 examples of the products you'll get the rights to if you buy into the Complete Computer Cashpoint opp. These are:
(1) Twitter Marketing - an ebook (digital book) promising to show you how to draw in thousands of customers using Twitter.com
(2) Insider Forex Secrets - an ebook promising to show how to make money by trading the forex markets
(3) Quick Weight Loss Action - an ebook promising methods on how to lose weight quickly
(4) Curing IBS - an ebook offering a cure for IBS.
Taking just three quarters of an hour I had sourced all four products legally, with the licence to resell them and all of the sales pages (the "internet landing pages"), for just £4.37 total cost.
Within another half an hour I was able to upload all of the sales pages (links open in a new window, order buttons aren't live):
"James" will let you have them for £33 + VAT per product - but by using a simple Google search you can have them with all the relevant resale rights for an average of £1.10 each.
Here's the proof:
So, basically, these products are readily available for mere pennies.
Because of this, the sales pages have been uploaded to hundreds of different sites across the web.
You can upload them and promote them all you like but the prices of these products on most of these competing sites are rock-bottom.
The supply is saturated.
The best way to sell these products would be to completely re-brand them i.e. new name, new graphics, new sales page, re-write the ebooks, perhaps add some videos. Basically, use the supplied product as a starting point and then add value to it and create a brand new, unique product out of it.
Obviously to do this properly will cost more money. A copywriter will not be cheap if you want a good sales letter.
An internet marketer I know who releases products reguarly will spend £15,000 on a sales letter plus he will pay the copywriter a percentage of the takings. He doesn't make any money by offering resale rights products from his websites, he makes new products and then spends a small fortune on the marketing of those products.
The problem with resale rights products is that there will always be someone who sells the product for less than you.
Let's says you decide to sell the "Insider Forex Secrets" manual for £19.97. It's a good price and if it was unique and you had the right traffic to your site you might have a chance of selling a few copies. Forex trading is a hot topic at the moment.
A potential customer stumbles across your site and likes the look of the manual but decides to check for reviews. On the first page of Google is the same ebook on sale for $1.99.
At least there's a guarantee...
It's not all bad though, Streetwise do offer a "35 Day Cast Iron Money Back Guarantee". I'm not sure 35 days is enough time to be able to fully test whether you'll make any money or not but it's better than nothing.
Aside from the saturation of these products, the other major issue you'll have is getting customers to look at your "internet landing pages". In other words, you'll have to get lots and lots of people to your site in order to see your sales pages, which is a huge problem for any webmaster.
If you want to get traffic the free way i.e. through people clicking on links in Google's search results, you'll need to be ranked high in the results. The way to do this is through having lots of original content and links from other sites. Using the Complete Computer Cashpoint you won't have any unique content and so little with which to attract customers.
This is one of those opps that sounds good but Streetwise's sales page fails to even acknowledge the major drawbacks.
The fact that these products are on sale on hundreds of websites already for mere pennies is a major problem and will affect your chances of selling these products. A further issue will be drawing people onto your site - which will prove to be a big undertaking.
I can't help but feel a bit grimey after reading that sales page - I've never heard of James Walker before and assume it's a made-up name.
The price is very high for products that aren't even revealed. The products that are revealed are tired resales rights and private label rights products. The opportunity just doesn't appear to offer good value.
The biggest surprise was the price, I was expecting it to be around £97 on first reading the sales page but at close to £1,200 I was shocked. Fair play to Streetwise if they can sell at that price but I don't see many of their customers succeeding with the opportunity in the form it is currently in.
Usually Streetwise promote good quality products - John Harrison's books are a very good read - but this promotion suggests to me that times are difficult and standards are slipping a little.
Recommendation: Buy only if you have the means and resources to rebrand the product - and don't forget the "cast iron" money back guarantee.
Page first published: 22nd October 2010
Page last updated: 22nd October 2010